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Posted by Francis O' Toole on April 16, 2015

A new tourism initiative, Ireland’s Ancient East, could increase visitor revenue to €950m by 2020, according to research carried out by Fáilte Ireland.

The initiative aims to promote the east and south in a similar manner to the Wild Atlantic Way.

The cultural and heritage trail will stretch from the Boyne Valley in the northeast, through the midlands, Kilkenny, Waterford and end in Co Cork

The initiative aims to attract an additional 600,000 visitors a year.

Fáilte Ireland Video: Ireland’s Ancient East

Following the success of the Wild Atlantic Way, Fáilte Ireland wanted to create a similarly enticing tourism proposition for the south and east.

Ireland’s Ancient East is focused on heritage and history themed along four pillars – ancient Ireland, early Christian Ireland, medieval Ireland and Anglo Ireland. The route starts at Newgrange and the Boyne Valley, zig-zags through Clonmacnoise, Glendalough and the Rock of Cashel among others, before finishing in Cork.

The resource will also harness new developments like Waterford’s Viking Triangle and the Medieval Mile in Kilkenny.

Minister for Transport, Tourism and Sport Paschal Donohoe said the trail would match the Wild Atlantic Way. “With the great amount of history and heritage in such a relatively compact area, Ireland’s Ancient East will allow us to seriously build on the assets we have in the east and south – and the significant investment which has been made in tourism attractions in the region over the last few years,” he said.

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