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Chinese market

Posted by Francis O' Toole on November 27, 2014

Irish people’s language skills are one of the main obstacles to Irish companies getting the most out of the growing Chinese market, Enterprise Ireland chief executive Julie Sinnamon has said.

Ms Sinnamon said that companies need some minimum level of Chinese in order to be taken seriously in the country [China], adding that “there is nobody currently learning Mandarin for Leaving Cert”.

“You have to get it either yourself, or recruit it. Have people with you to translate. “You can’t even make it from the airport to your hotel without having somebody there who speaks Chinese.”

“There is an opportunity in China and many other high-growth markets which at this stage isn’t really an optional extra for many companies; there’s massive growth there and we have to capitalise on it,” Ms Sinnamon said.

Her comments came in a speech at the Deloitte/Enterprise Ireland CEO forum held at Dublin Castle yesterday.

Also speaking was Jobs Minister Richard Bruton, who said internationalisation of Irish businesses has “been the challenge over the last number of years and will remain the challenge for several years to come.” “We can meet and beat the competition in markets as far away as China or India,” the minister said.


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