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Bookmaker Paddy Power

Posted by Francis O' Toole on October 12, 2012


Bookmaker Paddy Power is to create 610 jobs in Dublin to support the company’s international online expansion.

The jobs – which are in e-commerce, technology, social media, quantitative research, risk management and online marketing – will be filled by the end of 2015, the company said this morning.

The announcement will bring total employment by Paddy Power in Ireland to 2,783. The bookmaker, which has hired 189 people as part of its expansion programme since April, is planning to accelerate expansion into the lucrative international betting market.

Speaking at today’s announcement, Paddy Power chief executive Patrick Kennedy said: “We’ve built a position of what we think is global leadership in tomorrow’s technology. So, in mobile and social media, we built the business out internationally.”

“As the global market moves more and more online and we’ve invested early in these areas of e-commerce, I think we’re very well positioned for that and that’s the source of today’s announcement,” he said.

Four-fifths of the group’s operating profit was generated online last year, and the company recently launched in the Italian online market and has located resources in the United States in preparation for the opening of the online market there.


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